Women Pay Heed: ‘Slim Chance’ Awards Issued

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Women Pay Heed: ‘Slim Chance’ Awards Issued

Frances M. Berg, M.S., who operates the Healthy Weight Network http://www.healthyweightnetwork.com has issued the 20th annual set of “Slim Chance Awards” to weight-loss scheme promoters, diet scammers, and fitness gimmick pushers.

Her 2008 picks are:

**Most outrageous claim: Kevin Trudeau infomercials. Trudeau told listeners they could easily follow the diet protocol at home, even though his book calls for human growth hormone injections that must be provided by a licensed practitioner. FTC action resulted in a court order for a $5+ million assessment and a three-year ban from doing infomercials.

**Worst gimmick: Skineez jeans ($139). The jeans were said to be impregnated with retinol and chitosan that would be released by friction and absorbed in to the body to fight “cellulite.”

**Worst claim:
AbGONE. Throughout 2008 full-page ads touted AbGONE as “proven to promote pot belly loss,” increase fat metabolism”and calorie burn, promote appetite suppression, and inhibit future abdominal fat deposits.

The ads featured before-and-after shots of models, cut-away sketches of the abdomen with and without belly fat, and a white-coated researcher with a chart purportedly confirming success of 5 times reduction in fat mass, 4 times lower BMI, and 4 times greater weight loss than placebo. The ads stated that no added diet and exercise were needed, but a fine-print disclaimer said “diet and exercise are essential.”

**Worst product:
Kimkins diet. Heidi “Kimmer” Diaz promised loss of up to 5% of body weight in 10 days. She also claimed to have lost 198 pounds in 11 months and showed before-and-after pictures that turned out to be fakes. Many users developed chest pains, hair loss, heart palpitations, irritability, and menstrual irregularities caused by the near-starvation (500 calorie per day) diet.

Watch every diet product commercial and read every weight loss or fitness gimmick advertisement with a suspicious eye and a clear mind. These companies can get away with a lot of BS until enough complaints are filed or someone dies.

Don’t fall for this stuff.

Have any comments, questions or thoughts? Click the comment button below and let me know.

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Fat Loss Diet and Fat Loss Pills: The Dark Side…

- by Joey Atlas – ‘The Woman’s Trainer’
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Fat Loss Diet and Fat Loss Pills: The Dark Side…

When I’m out and about, running errands, grocery shopping, whatever… – I’m always taking a quick inventory of the fat loss diets and pills – that are being marketed to desperate women. Knowing what I know – I can look at these things for what they are – nothing more than a cleverly packaged and marketed “thing”…

See the truth is – if these things really did what they promised – most women would be in the tight and sexy shape they desire – but as you and I know – this is not the case…

If you read the chapter in ‘Fatness to Fitness’ that talks about how these companies can get away with these tactics – you’d understand why it’s all allowed to continue costing womens lots and lots of money for nothing in return…

The reason why I’m writing about this today – is I’ve been getting a LOT of emails inquiring about “diet tricks” or “diet secrets” or “diet pills” that actually work…

Now – When someone asks about a ‘diet pill’ that actually works – they always admit – they want to be able to not exercise – still eat like crap and just take the pill and lose the fat. I can tell you straight up – it doesn’t exist and will never. And anything that’s out there now – carries very gross and health crippling side effects…

That being said there are some things that do help, please notice the key word ‘HELP’ – by no means am I telling you there’s a magic pill out there… – if you are exercising a little (gotta be the right exercises though) and you eat pretty good for what your daily needs require, there are a few things that can help you burn extra fat – and keep it off easier… I’m not gonna get into what those agents are – that story will be covered another day…

OK – in terms of the dieting tricks or secrets… I recently realized that most women don’t really want a nutrition plan per se… what women really want are shortcut tactics and dieting tricks for fat loss that are healthy but do WORK… but of course they want them from someone they trust and know…

A few days ago I was talking about this to a friend of mine, Frank, who spent a lot of time with me in my competition years – these were times when I’d take my body fat from 19.7% down to 4.5% in a matter 7 weeks on average. Frank saw everything I did – every move I made during these weeks of methodical fat loss. He knew that my exercise habits didn’t change – it was all simple tweaks and tricks in how I ate…

In his words, he would say “It’s like you flip a switch and your body fat literally melts away while you’re asleep or something.”

And he was right – but it wasn’t only me… see I had a huge advantage over most of my counterparts – I was an exercise physiology major – and most other bodybuilders or female fitness competitors were in accounting, construction, engineering, journalism, etc…

So the only thing they learned about losing fat was what most everyone in the mainstream world were learning – not very helpful stuff…

But some realized what I knew, and how fast I got my results and asked for help – so I gave it to them – I started sharing my tactics and strategies with some people, mostly women (most guys were too proud to ask for help) that really wanted it and appreciated too… and they’d get the same results – fast fat loss, while maintaining muscle tone – without sacrificing their well-being one bit…

Anyway, Frank says “Why don’t you pull together all of those fat loss tricks and shortcuts you used to use and put them into some kind of easy tutorial that women could learn from quickly and just do?”

I said “I don’t know Frank, some of it can be seen as little radical even though its not, but you know how perception is everything… and besides a lot of the fitness insiders closely guard some of these secrets from the mainstream world – I’m not sure I wanna ruffle any feathers, ya know?”

Some of this is considered ‘Underground’ stuff – because it’s not like the stuff you read in your daily newspaper fitness column, like…

* You need to eat breakfast every day
* You need to follow the food pyramid guidelines
* You be sure to get 5 – 7 servings of veggies daily

No – it’s way different and much more specific than that…

Frank said “Yeah but did you ever ask yourself why this stuff really isn’t taught in the ‘real world’ like to regular people? There’s really no valid reason and somebody will eventually come out with this stuff – and it might as well be you Joey.”

I told Frank he was right – and that I’m gonna do it, what the hell !…

So now as I ponder this – I would like your input and feedback. As I pull together these fat loss tactics and the precise but simple instructions on how to easily follow them – tell me below in the comment form – write as much as you want to – TELL ME YOUR WISHES – be open and honest…

– what your specific needs are – what would be most important to you in a fat loss plan
– what diet or fat loss challenges hinder you the most
– what features would be found in your ideal diet or fat loss plan
– describe the perfect diet (be realistic) and what would be most helpful to you and your lifestyle
– why do you think you have struggled in the past
– what confuses you the most and frustrates you
– what things have you tried that made you feel ripped off and cheated

And feel free to add anything you want to see addressed in your perfect fat loss tool, handbook or program. And remember this is specifically about food/diet – not exercise, not workouts…

Your trainer for life,

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