More Weight Loss Lies & Diet Product Scams

Enviga Beverage Weight-Loss Claims ‘Curbed’

Coke, Nestle, and Beverage Partnership Worldwide (BPW) have settled charges that they falsely advertised that Enviga, a green tea beverage, can result in weight loss by burning extra calories.

The charges were brought by coalition of 26 states and the District of Columbia, led by Connecticut Attorney General Richard Blumenthal. The companies have agreed to re-label Enviga and any similar product to add disclosures, to disclaim any weight loss benefit, and to note that weight loss is only possible through diet and exercise.

They also agreed to pay $650,000 to the states. In 2007, Blumenthal began investigating questionable claims that drinking Enviga would burn more calories than it contains and implying that consuming the product would lead to weight loss. The claims were based on a small 3-day study that could not establish that any calorie burning associated with Enviga could be sustained over time.

The settlement requires that in any marketing of Enviga, or a similarly formulated beverage, that uses the terms “the calorie burner,” “negative calories,” “drink negative,” or makes any claims explicitly or implicitly that consumers will burn calories by drinking Enviga, there must be a clear and conspicuous disclosure that the product does not produce weight loss without diet and exercise.

The other participating states were Alaska, Arizona, Arkansas, Florida, Georgia, Idaho, Illinois, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Maryland, Michigan, Mississippi, Missouri, Montana, Nevada, New Jersey, New Mexico, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Washington and the District of Columbia.

[Attorney General announces settlement resolving weight loss and calorie-burning claims about Enviga. Press release, Connecticut Attorney General, Feb 26, 2009] http://www.ct.gov/ag/cwp/view.asp?A=3673&Q=434756

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