Skechers Shape-Ups Toning Shoes & Sneakers Get the Boot

Alright, get ready – because here comes the “See, I told youuuuuu…”

A while back I did a blog post on all the “toning shoes and sneakers” flooding the market – with promises of toning your legs, butt and thighs… Claims to lift & firm your butt and round your buttocks… Simply by wearing these (UGLY) curved-bottom clunkers and walking around town in them…

Ummm… yeah, right… LOL…

So – you want the latest legal smack-down on this total sillyness?

Well; here it is:

FTC curbs “toning shoes” claims.

The Federal Trade Commission has announced that Skechers USA, Inc. has agreed to pay $40 million to settle charges that the company deceived consumers by making unfounded claims that its Shape-ups athletic shoes help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles. The settlement with the FTC is part of a broader agreement, also being announced today resolving a multi-state investigation, which was led by the Tennessee and Ohio Attorneys General Offices and included attorneys general from 42 other states and the District of Columbia. [Skechers will pay $40 million to settle FTC charges that It deceived consumers with ads for "Toning Shoes." FTC news release, May 16, 201]

Click Above for Skechers Shape Ups Refund Procedure

Click Above for Skechers Shape Ups Refund Procedure

Not sure if you recall but here is the post where I first warned my readers of this whole crazy and far-fetched “toning shoe/sneaker” hoax.

Go ahead and check out this recent official FTC notice on this where you can see the lovely and talented model/spokes-babe, Brooke Burke ad for Skechers Shape Ups Toning Shoes.

Don’t get me wrong now, Brooke seems like a neat woman and a hard working mother, from a distance – but I’m just trying to keep my girls informed here, that’s all. Just looking out for you.

PLEASE pass this around to your friends, family and co-workers – so they can be “in the know” too and not be taken for a fool…

You get what I’m saying, sweetheart?

Your trainer for life,
Joey Atlas

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The Yoga Truth: Does Anyone Benefit from Yoga?

Yoga is big business. VERY big – huge actually. In addition to the practice itself there are clothing lines, franchises, nutritional supplements, resorts – and more – all built on the foundation of ‘yoga’…

But there is an inherent problem that comes with this phenomenon

Just like in the fitness instructor/personal training field – there are dozens of “certification courses” creating new and inexperienced yoga instructors every single month, all around the world. Now – this isn’t a problem if the instructor is well-matched with appropriate students and is skilled in their method of teaching.

But – quite often that is not the case. Don’t get me wrong though – as there are many top-notch yoga instructors in literally every city and town around the globe. The challenge is finding the right “match” – just like when seeking out a personal trainer of fitness coach.

If you are in Jacksonville, Florida and want a fantastic yoga instructor, contact my friend Cari March @ Yoga to Go
If you are in the Orlando, Florida area go see Russ and Kim @

At this point I realize you may be thinking:

“What does Joey know about Yoga?”

…and here’s your answer:

If you’ve been using my any of my home, office and travel fitness programs – you may have noticed some exercises or stretches resemble a yoga pose, move or position… And this would be correct as most of my programs are a ‘fusion’ of exercises and a blend of workout methods…

But – by no means am I calling myself a yoga instructor. Not in the slightest…

Having been in the fitness industry for well over 22 years, I’ve had the privilege of meeting some of the best people in various areas of fitness – two of them are listed above. I have another longtime yoga friend who is on more of a global stage though…

More on him later as I want to answer the original question of today’s post…

“Are there really any benefits of yoga?”

The answer is “Absolutely.” (stress reduction, toning, flexibility, health enhancement, sexual performance improvement, etc…) …BUT – since there are so many forms of yoga – and so many instructors out there – It’s up to you to define your personal needs and then seek out the proper style/instructor which best matches your current abilities and specific goals.

If you are already into yoga – or are interested in getting a good start, then I want to introduce you to Lucas Rockwood<= click here to meet him.

Not only is he the co-founder of one of the most successful yoga/health resorts in Thailand called ‘Absolute Sanctuary’ – but he’s also an international yoga course developer and instructor.

He’s put together a neat little site for anyone interested in yoga. I’m not sure how much longer the freebies will be there so go pay him a visit and let him know ‘Joey sent you’…

As you dig into his articles and videos @ Yoga Body Natural – you’ll see why he’s considered an innovator in his field.

If you enjoyed this article – please give a quick click on the ‘Like’ button just below here. And feel free to share this post with others who will benefit from it…

Your trainer forever – your trainer for life…
Joey Atlas headshot

— Joey Atlas

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4 Lower-Body Exercises; Body-weight Leg, Butt & Thigh Workout for Women


4 Lower-Body Exercises; Body-weight Leg, Butt & Thigh Workout for Women

Synergistic body-weight exercises for women can help the average female achieve specific lower body goals. Primary examples are:

ONE: Anti Cellulite Exercises for targeting the cause of dimples & shadows
TWO: Toning Exercises for toning, strengthening and lifting saggy or droopy muscles
THREE: Sculpting Exercises for shaping specific lower body areas and trouble zones
FOUR: Firming Exercises for tightening up soft/atrophied muscles and smoothing bumpy skin

In this leg, butt and thigh exercise video clip, I bring you through a combination sequence of four body-weight exercises which stimulate the legs, glutes and thigh zones. These will also get the middle and lower back working as well to help tighten, tone and reduce flab.

This mini-workout can be done as a solo exercise routine – or you can combine it with the other free exercises on this website – or in my complete, home and travel workout programs for purchase (e-manuals,dvds, etc…)

This lower-body exercise combo-sequence includes four body-weight movements. They are:

ONE – Exercise Ball Double-Leg, Hamstring Curl (for back of thighs & butt)

Lying down on a mat or soft surface, facing up – place your heels and calves on top of an exercise ball (55cm or 65cm is ideal). Arms on the ground at your sides. Lift your hips off the ground by pushing your heels and calves into the ball. That is your starting position. Then curl your heels in toward your hamstrings, while pushing your hips toward the sky. Stop when the bottom of your feet are on top of the ball. Then slowly return the the starting position.

TWO – Double-Leg, Knee-Up & Down (for quads, fronts of thighs)

Get onto your hands and knees – on an exercise mat or soft surface. Bring your toes forward. Then slowly lift your knees off the ground and get your glutes up toward the sky – so your legs are almost fully straightened. Then slowly return to the start position – lightly touching your knees to the ground.

THREE – Symmetrical Hip-Extensions (glutes, low and mid back)

Lying down face-up now. Bend your knees and point your toes upward – so your heels are the only part of your feet touching the floor or mat. Push your heels into the ground and lift your hips toward the sky. Give a slight pause at the top. Then slowly lower your hips to touch the mat. Breath out on the way up (as you exert) and breath in on the way down (as you relax).

FOUR – Exercise Ball Squats (for the whole lower body)

Place an exercise ball (size 55cm – 65cm) against a wall and then lean against it with your lower back area. With your feet shoulder width apart – slowly squat down as the ball rolls up toward your upper back/shoulder blade area. Pause for a second or two – then slowly return to the top position, keeping a slight bend in the knees at the top. Breath in going down – breath out going up.

If going through this body-weight exercise circuit is too easy – try it a second and third time. You can also add 5 or 10 repetitions to each set for a longer exercise sessions and a more intense fitness challenge.

After you’ve tried this lower-body exercise sequence – please post your feedback and comments below – and then please do share this with anyone else you know who can benefit from this kind of helpful fitness information.

As always – I remind you to get your doctor’s medical clearance for exercise before starting any new exercise program – or if you are unsure about your own physical ability and readiness for exercise.

Your trainer forever – your trainer for life,

Joey Atlas

M.S., Exercise Physiology
Womens Body Enhancement Specialist



cellulite treatment reviews

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Hot Fitness Interview: Listen to Joey Atlas Now for FREE


Hot Fitness Interview: Listen to Joey Atlas Now for FREE

In this audio interview conducted by Cassie Rohn, from the Sexy Living Society – I share some insightful, eye-opening and extremely helpful tips about your body, your health and your fitness.

Right now it’s free to listen to – so just click the play button here…


Enjoy and please pass it along to anyone you know who can benefit from hearing it. And feel free to leave your comments below. I’d love to hear your thoughts.

Your trainer for life – your trainer forever,

Joey Atlas

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Weight Training Nightmare: The Deadly Myth About Personal Trainers and Weight Training


Weight Training Nightmare: The Deadly Myth About Personal Trainers and Weight Training

One of the biggest ‘misconceptions’ people have about personal trainers sounds something like this…

“If I had the money to hire a personal trainer I would be in perfect shape.”

Having been in this industry for over 20 years – I’ve come to learn that this is actually just a cop-out excuse for most people. Plain and simple…

But, today – I want to show you the hidden danger in this excuse disguised as a ‘misconception’.

Let’s assume you have the money to hire a personal trainer to get you – and keep you in shape. It is extremely important that you are aware of the fact that all trainers are not safe trainers.

Case in point – Pam just forwarded this email to me from a ‘Joey Atlas Client’ in the UK.

——– Original Message ——–
Subject: Can I workout now?
From: kathleen c…… – ‘anonymous’ –
Date: Fri, February 13, 2009 8:43 am
To: “Your Trainer: Joey Atlas”

Hi Joey,

I had been doing your Ultimate Lower Body workouts and (in addition) went to the gym with a PT (personal trainer) a couple of times a week.

I was in good shape and ‘well’. However, I injured my neck during a weight training session with my PT and had to rest a while to recover.

On starting back training, I was passed as ‘fit’ by my PT to lift weights again.

It was a disaster.

I have had chronic pain in my neck and shoulders and now I’m having physio (therapy) to improve things (rehabilitate).

Long story made short, I have not been training for 4 months now. All my gains in fitness and general shape are lost. I just walk every other day for an hour.

Do you think I could start back with the Lower Body workouts and be safe now? I don’t want to do upper body work as I am so frightened of further damage.


Kate C…….

Pam answered her email directly – so I’m not going to rehash the answer here – but here are a few valuable lessons I want you to take from this:

1 – A certified personal trainer is not necessarily a ‘safe’ trainer. Frankly, some trainers are downright psychotic – I can say this because I’ve seen them with my own eyes in all types of settings. **NOTE: There are also many EXCELLENT trainers all over the world.**

2 – If a trainer injures you – Don’t ask them if you are well enough to resume exercising (see the proper medical pro.)

3 – If a trainer injures you – don’t go back to the same trainer – if you “must have a trainer…”

4 – Traditional weight training is not for everyone – as a matter of fact most people can work amazing wonders on their body with a program that only consists of about 15% weight training – most of the rest is bodyweight and band training.

5 – Learn to be your own personal trainer. Anything you think a trainer can do for you – you can do better yourself, as long as you have the right information.

6 – **this one is for you – Let me know if I left any ‘lessons’ out here – just click on ‘Comment’ below and let us know…

Your trainer for life,

Joey Atlas

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Grandma Hottie Slims & Tones Her Thighs and Gets Butt Lift

- by Joey Atlas: ‘The Woman’s Trainer’

Grandma Hottie Slims & Tones Her Thighs and Gets Butt Lift

Whenever I get emails like this – I just feel the need to post them here.

——– Original Message ——–
Subject: Love, love, love your ULBHTM!
From: “Michelle Shinghal” – [email protected] –
Date: Sun, December 28, 2008 11:15 am
To: – joey (at) joeyatlas . com –


Let me start by saying that I’ve never had a weight problem, per se and I’ve always been in pretty decent shape. But, when my husband, a doctor, packed on 30 extra pounds we started hitting the gym. (He’s of eastern Indian ethnicity and that group is really prone to Type II diabetes.)

I then got into fabulous shape but I always had those big “cheerleader” thighs. No matter what I did, I couldn’t get them toned without them appearing big. To top it off, I started noticing a little cottage cheese dimples on my ass and thighs (cellulite!).

I’m smart/experienced enough to know that I needed to find a different method and went web searching.

Your ULBHTM program caught my eye and I mulled it over for a day or two. I didn’t want to be impulsive and buy the first thing I saw because I thought that I’d likely end up with crap. But, I went back to your site a few days later and read more of your blog entries. I like your no-nonsense style and I liked that you peppered your statements with a curse word here and there. It told me that while you may take your work seriously, you don’t take yourself too seriously.

I thought, “Wow, here’s a guy that I wouldn’t mind training with in person.” and so I bought your program.

I had a trip planned (big party with friends in Amsterdam) so I didn’t get started right away, but when I did, WHOA! Those simple moves kicked my ass the first time and they still do today! I don’t think I’ll even bother schlepping to the gym anymore this winter. I’m so excited watching my legs slim down while I maintain the lean muscle tone. I’m so excited watching my ass firm up to that tight, 20-year-old appearance.

My AGs and 7s never looked so good on me!

Anyway, I wanted to say thanks. I never knew I didn’t have to do squats and deadlifts at the gym to get great results.

I can’t wait to see how I finish!

michele leg butt hip thigh exercise

Michelle Shinghal

I hope you’ve read “between the lines” in Michelle’s amazing email. What she reveals is priceless for those who catch it.

Don’t Be Like Everybody Else…
Be You… Be Fit… Be Sexy!

Your trainer for life,

Joey Atlas

leg butt hip thigh order button

Click Here to ADD TO CART Using 50% Discount Code: 50-31670

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A Beautiful Butt & Gorgeous Body – What a Combination

- by Joey Atlas – “The Woman’s Trainer”

A Beautiful Butt & Gorgeous Body – What a Combination

Ever since I released The Female Butt Conspiracy Report – there’s been a lot of excitement, buzz and hoopla surrounding the fact that I’m taking this ‘center of the body’ approach to enhancing the female backside along with the rest of her body (in a supporting role) – when we open the doors to ‘S.B.M.’ next month…

I didn’t forget that I still need to send out more info about this amazing project – but you must excuse me as I’ve been sidetracked during the last few weeks – because I’ve decided to take things up a few notches for the ‘S.B.M.’ program…

As we’re pulling all the final pieces of this together – I asked myself… “What else can I add to this that would simply just knock everyone’s socks off in terms of what type of guidance and help you’ll have access to when we release ‘S.B.M.’?

So I came up with a brilliant idea – then called Erik, the programming wizard, to see if he can pull it off – and before we knew it my idea was a reality – and when you see it next month – you are going to be blown away…

Now – I can’t say much more – but this little list will give you a few clues as to what will be connected to the ‘Butt Enhancement Project’ when we open it up next month…

I remind you – you will not find ANYTHING else like this – ANYWHERE…

A – Flat Belly, Tight Tummy, Sexy Stomach
B – Perky Bust, Beautiful Back
C – Sensual Shoulders
D – Attractive Arms
E – Luscious Legs

Remember to be on the early notification list for when we open these coveted spots for the ‘S.B.M.’ program – you’ll want to be sure you’ve signed up for this free download… and be sure to read it: <=CLICK HERE

We are working around the clock to get this amazing project ready for the Grand Opening next month – and keep in mind this will be available to every woman in the world, until all the Private Client spots have been taken.

I’ve you have any questions, comments or concerns – please post below by clicking on ‘comment’…

Don’t Be Like Everybody Else…
Be You… Be Fit… Be Sexy…

Your trainer for life – your trainer forever,

the cellulite killer

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Hot Butt and Thigh Exercise: Walking Lunge Touch-Down

-by Joey Atlas, The Woman’s Trainer

Before you watch the video – get this first if you haven’t yet:

Get your FREE copy of ‘The Leg, Butt, Hip and Thigh Enhancement e-Guide’.

This comes to you in a secure e-guide format that you can download and print to read while you’re relaxing.
[The hard copy printed version sells for $19.00]

“Joey, The information in your e-guide cleared up many years of frustration and failure for me… I was just about to give up when I found you… Now, I got my body and my life back. Any woman in her right mind would be crazy not get this free eguide from you Joey. Thank you so much for everything you’ve done for me.”
— Lynne Derucchi – West Chester, New York

Simply enter your first name and email address below – and I will automatically send your materials to you. Be sure to click the link in the first confirmation email I send you to verify that you are a real person and not a spammer. You must confirm that you are requesting this free e-guide and subscription via email. If you do not see it in your inbox – be sure to check your bulk/spam/junk folder – as it may be incorrectly filtered by your email provider.

Get Your FREE Lower Body e-Guide Here
First Name:

Your info is securely protected – it will not be sold or shared for two reasons.
1 – I plan on having a long, friendly and helpful relationship with you.
2 – It’s illegal and I’m not going to risk my hard earned, rock-solid reputation.

Hot Butt and Thigh Exercise: Walking Lunge Touch-Down

This is the video demonstration I promised after I made this post on my book blog:

Lower Body, Core, Abs and Cardio Exercise COMBINED <= click to read

The video makes perfect sense only if you’ve read the article I mention above…

After you watch the video – please share a link to this page with anyone you know who can use this type of information… And feel free to link to it, bookmark it, etc from your site or social networking area…

Don’t Be Like Everybody Else…
Be You… Be Fit… Be Sexy…

Joey Atlas

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Stunning New Discovery About the Female Butt

-by Joey Atlas, The Woman’s Trainer

Stunning New Discovery About the Female Butt

While going through a bunch of old fitness assessment documents I uncovered an amazing fact that I had to publish today…

Here’s the story…

Just this past week – I was able to finally fulfill a long-time dream of mine…. Which is the dream of working from home – but even more significant is the fact that I can now actually work in any location – I’m no longer tied to an office or a training studio…

The WORLD is now ‘my office’ – (as long as I have a laptop and ‘net access ;-))

So, as I was clearing out my office and sorting what to keep and what to get rid of – I had a chance to start going through about 380 fitness assessments from clients I’ve trained during the last 16 years or so… most of them women…

While doing this I uncovered something so insightful – so powerful – that I had to share it…

In my questionnaire for new clients – there was a section they’d fill out that asked “What are your top 3 Goals You Want to Reach?”

I started noticing how many women were listing some kind of improvement with their butt… It was something I never quite picked up during my full-time training days – I guess I was ‘too close to see it’…

Anyway – the truly surprising discovery was that these women who listed their butt as the # 1 priority for improvement – had the highest percentage of overall success in regards to achieving their goals – most of which had to do with getting their bodies into some kind of respectable shape – WITH emphasis on the BUTTOCKS region…

The more I went through these fitness profiles the more this relationship was becoming evident…

Women who wanted to fix their butt, more than any other region of their body were the most successful at fixing their butt problem issues AND getting the rest of their bodies in great shape as well… And the number was significant… Definitely not a fluke…

And so I had to try to figure out why of course…

And the only thing I could think of is the butt means so much to a woman in terms of her self esteem, the types of clothing she wears, her options when shopping for various articles of clothing, the attention she gets from her man or men in general, and how she feels about herself when she looks in the mirror at her backside, etc, etc… – that she is willing to put enough time, energy and effort into getting the desired results that the rest of her body getting in shape is a mere side effect of her drive and determination to literally “save her ass”…

It may have been that the focus was so concentrated and intentionally directed that being overwhelmed by all the other elements that usually distract so many women – simply were a non-factor – and the typical challenges and obstacles were non-existent – in other words they didn’t stand a chance against the ‘committed spirit’…

This finding was very energizing to me… As you might remember I mentioned in recent article that I’m working on a website/program that will be primarily focused on the female butt and fixing the various types of problem butts that women suffer from…. Finding this kind of amazing reinforcement of the concept is very promising as we are now factoring this into the final edition of this program, before we make it publicly available…

The way it’s designed basically guarantees your success – and that you will improve your butt and keep the improvements FOREVER…

You might be a bit anxious and excited about this thing – and I can understand as we are pretty excited too – there is NOTHING else like it…

In the meantime – If you want to start putting into words the problem(s) you are having with your backside – and the types of exact improvements you want to make with it – leave your comments below – I’d love to hear from you…

Your trainer for life,

the cellulite killer

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Seductive Exercises: Turn Him On With These Easy Moves

- by Joey Atlas, Sexual Enhancement Therapist (<= How's that for a cool title!? ;-))

Seductive Exercises: Turn Him On With These Easy Moves

I posted a version of this on one of my other blogs and got a welcome response from it – so I thought it would be good to share it here as well.

There’s no question about it… being in better shape means better love making, intimacy and of course, ‘performance’.

sexual exercises
Sexual Exercises

Please remember – ‘better shape’ is a relative term – and I’m not suggesting, at all, you have to be a perfect ’10’.

Those of you who’ve been following me for a while know exactly what I mean…

Absolute perfection is not the goal – but continuous, realistic improvement is…

… But what most women don’t know is how fast the sexual enhancement effects of a few simple exercises can be realized and experienced…

This fantastic email puts it perfectly –

Hey Joey!

I recently bought your Leg, Butt, Hip and Thigh Makeover e-Manual and as soon as I came home yesterday I started “the Makeover”. After moving the living room table aside, I put my fitness mat on the floor and started the exercises – excellent instructions, I must say…

Many of these exercises are unknown to me but I quickly got the hang of them… your instructions make it quite simple. The exercises are fun, brilliant and deliver a stimulus to strategic muscle areas – a VERY targeted routine, I have to admit.

I gotta say, Joey – this is a far-cry from the typical body-busting squats & lunges with weights and machine routines I’ve been through at the gym, a pleasant departure, for sure… I’m surprised at how much ‘deeper’ and evenly I feel this routine working…

Anyhow, my husband got home from his meeting as I was finishing up the last few moves and he was pretty excited to be able to watch me doing this. He grabbed some cereal and sat down and said ‘I LOVE your workout outfit’…

He made me laugh… I asked him if he thought I was doing the exercises the right way…

He really likes your program and made a few comments about the exercises… All of this created a romantic mood in him (and me). He went into the bathroom and posted a note that said “True love lasts forever…”. My heart melted and needless to say we had some “intimate” time together – it was wonderful ;-))

This program will enhance many marriages and improve relationships, Joey – excellent job – I LOVE it, and what it’s doing for my body, mind and spirit… ;-))

– Taunia,

I love getting emails like this!

Now, as fate would have it – not long after I posted this on the other blog – I had a bunch of women enthusiastically respond… and here are just a few of those sizzling responses…

Hi Joey,

I can tell you that after doing your Lower Body program for 10 months there is an amazing change in my body. The changes occurred gradually and so it was easy for me to notice how the change is positively affecting my marriage.

My husband and I have a much better sex life.

I feel so much better ‘in my skin’ that I’m not afraid to try different things in the bedroom. I have more of an internal drive and I’m just so glad that we found you on the internet.

I am a cellulitey (my word) person even though I’m only a size 4 and when I searched on the web for something to change my body, i ran across your Lower Body Makeover program. I’m SO glad i did!!!

Although the skin is still a little dimpled (and improving each month), my body shape is so much better and my skin is so much smoother.

Thank you for helping women all over the world!!!


I love it, I love it, I love it!! Yeah Baby!

hi joey,

Your magic methods are working wonders for me….

i have been following your program and strategies… and i must say it has changed my life for good ! …i’ve re-gained all the self confidence and inner beauty that i had slowly lost over a period of time ‘coz of a fast paced professional life in a competitive world….

YOU are doing a great job…keep it up……!

thanks a ton,

kalpita chodankar – india, mumbai

As I said earlier – being in better physical condition is a catalyst for many other things we do in life – including one of the most enjoyable acts – sex with the one you love. Improving your fitness of the mind, body and spirit will improve your sex life – in more ways than just the superficial appearance part…

More on that to be covered later…

What are your thoughts and/or experiences about sex and exercise? Please post below – I’ll be waiting to hear from you…

Your trainer for life…

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