Get In Shape – Or Suffer the Consequences

This email came in a few weeks ago – in response to one of my snappy newsletters. I was going to answer this one, right here on the blog – but I thought of something a bit more fun – but still very helpful and insightful. YOU are going to put in your 2 cents in the ‘Comments’ section – after you read this email.

Here it is…

——– Original Message ——–

Subject: FW: a personal email for you, C. It’s about your life…
From: c. s. – [email protected]>
Date: Mon, December 29, 2008 1:46 pm
To: – joey ( at ) joeyatlas . com –

I am 50 yrs old, i weight 200 lbs., i have arthritis in my feet and my knees, it’s a mild form of it…but still sore at times….

i’m not a whiner and never have been…but i have noticed that i have become very tired lately.

My metabolism seems like its slowed downed compared to 10 yrs ago. I seem to look for comfort food ….i do work at General Motors in Canada on the line, but as you know we have been laid off a lot this year, and i have become inactive. I guess i am trying to enjoy the down time, but having said that, i am also do myself a disfavour.

So i joined the gym with my husband but yet to go and work out . My sister just passed away from thyroid cancer she was only 55.

Now i am really concerned for my health.

And now after reading your article on ridding myself of junk and fast foods, it has me motivated to get up and go to the gym and like the Nike slogan ” JUST DO IT”. I am just confused as to what i should be eating and how much….i don’t care for a lot of fish or shell foods…i do like chicken, turkey and beef ….i love most veggies and fruit….I have a 12 year old son and i look after him and my husband first before myself.

I know what i am capable of doing, it’s “JUST DOING IT”.

I need to rid myself of sugar that’s in my body. i have been taking the acidophilos, and it seems to work, i also think i need a chromium supplement to control my blood sugar. But i will tell you what i need most and that is ” ENERGY “. Is there something that you can suggest like siberian ginseng or a combination of something…I used to be in a business called _______ ______ and i took a product of theirs that was called T_________e, it was great i had energy, and i felt great. It also curbed my crave for sweets. Anyways, maybe you might have something like that i could take. But of course it has to meet our F.D.A standards….

well i guess that’s all….

i do love getting your e-mails, they are very inspirational and helpful …..

Thanks again,


OK – its your time to speak up and see if you can lend some helpful advice and direction to “C”. Just click on the ‘Comment’ link below…

Your trainer for life,

Joey Atlas

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Women Pay Heed: ‘Slim Chance’ Awards Issued


Women Pay Heed: ‘Slim Chance’ Awards Issued

Frances M. Berg, M.S., who operates the Healthy Weight Network has issued the 20th annual set of “Slim Chance Awards” to weight-loss scheme promoters, diet scammers, and fitness gimmick pushers.

Her 2008 picks are:

**Most outrageous claim: Kevin Trudeau infomercials. Trudeau told listeners they could easily follow the diet protocol at home, even though his book calls for human growth hormone injections that must be provided by a licensed practitioner. FTC action resulted in a court order for a $5+ million assessment and a three-year ban from doing infomercials.

**Worst gimmick: Skineez jeans ($139). The jeans were said to be impregnated with retinol and chitosan that would be released by friction and absorbed in to the body to fight “cellulite.”

**Worst claim:
AbGONE. Throughout 2008 full-page ads touted AbGONE as “proven to promote pot belly loss,” increase fat metabolism”and calorie burn, promote appetite suppression, and inhibit future abdominal fat deposits.

The ads featured before-and-after shots of models, cut-away sketches of the abdomen with and without belly fat, and a white-coated researcher with a chart purportedly confirming success of 5 times reduction in fat mass, 4 times lower BMI, and 4 times greater weight loss than placebo. The ads stated that no added diet and exercise were needed, but a fine-print disclaimer said “diet and exercise are essential.”

**Worst product:
Kimkins diet. Heidi “Kimmer” Diaz promised loss of up to 5% of body weight in 10 days. She also claimed to have lost 198 pounds in 11 months and showed before-and-after pictures that turned out to be fakes. Many users developed chest pains, hair loss, heart palpitations, irritability, and menstrual irregularities caused by the near-starvation (500 calorie per day) diet.

Watch every diet product commercial and read every weight loss or fitness gimmick advertisement with a suspicious eye and a clear mind. These companies can get away with a lot of BS until enough complaints are filed or someone dies.

Don’t fall for this stuff.

Have any comments, questions or thoughts? Click the comment button below and let me know.

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Infomercial Fitness Products for Women: What’s the Deal???!!!

- by Joey Atlas: ‘The Woman’s Trainer’

Every minute of the day (and night) there are infomercials hocking all sorts of products. A large percentage of these are exercise products, targeted at women and their lower body trouble spots & problem areas – something I’m an expert in, arguably one of THE top experts in the world.

You may be surprised to know that I (used to) watch these marketing presentations on a regular basis (before I removed all TV’s form the house). But unlike every other viewer – I’m watching them from a totally different perspective. I’ll expand upon that in the future…

Sure there is a small percentage of items which are worthy and effective – if used. But…

In the last few months – something has transpired that’s been brewing for a few years now. Several factors came together and a flash of brilliance caused me to open my inventor’s notebook and start sketching my concept.

First – What are the ‘factors’?

1 – My disgust and dismay for the outright lies on some of these infomercials.

2 – The consumer reports and complaints about the products sold via infomercials.

3 – A challenge that was issued by someone – for me to create a product (home exercise unit) which incorporates and enhances my methods in The Ultimate Leg, Butt, Hip and Thigh Makeover.

4 – A realization that the Atlas Bodyweight and Band, Family Home Gym contains a component that can be perfectly utilized in the lower body unit for women. (NOTE: The Atlas Bodyweight and Band, Family Home Gym is being designed and prototyped as we speak. The first one will be built for use in my home, by me and my family. Once the Patent documents are filed – I will post some of the design graphics on one of my blogs.)

What does this mean?

It means I’m working on a female specific, home exercise apparatus which allows my methods in The Leg, Butt, Hip and Thigh Makeover program to be further enhanced and expanded.

What does this have to do with infomercials?

Infomercials have a literal monopoly on exercise gadgets that target specific areas of the body – for the male or female gender. The main problem, however, is that most – and I mean the VAST majority type of most – simply do not deliver on promised results.

The reasons why are obvious (to me) – however, I’m not here to criticize other institutions – but what I can do is create something better that delivers results above and beyond anything else that is on the market.

As an independent fitness leader – my main goal is to truly help people succeed.

Infomercial companies, on the other hand, have a different primary goal: to maximize profits for company owners and/or shareholders. The customer(s) come second or third or fourth…

The power of the internet provides solo professionals, like me, the opportunity to “do things my way” – and literally compete with the ‘giant companies’ by delivering a very targeted, friendly and client-plus-results oriented business model.

As I develop the (1) Atlas Family Home Gym and the (2) ‘lower body apparatus’ for women (I can’t reveal the name just yet) – I will share more and more details on my blogs and in my newsletters.

The ‘invention’ and ‘new product’ field has many twists and turns, sometimes quite challenging and brain-bending. BUT, because it’s in the area where I’ve been gifted and where my long standing passion is fueled – It’s very fun and rewarding to slowly bring a concept to reality with the aim of helping others succeed in areas of their life where they’ve been unsuccessful before.

If you have any thoughts, comments, questions – or just want to volunteer your brainstorm ideas – please post them below by clicking on that oval ‘Comments’ button… – I’ll be reading all of them.

Your trainer for life – your trainer FOREVER,

Joey Atlas

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Grandma Hottie Slims & Tones Her Thighs and Gets Butt Lift

- by Joey Atlas: ‘The Woman’s Trainer’

Grandma Hottie Slims & Tones Her Thighs and Gets Butt Lift

Whenever I get emails like this – I just feel the need to post them here.

——– Original Message ——–
Subject: Love, love, love your ULBHTM!
From: “Michelle Shinghal” – [email protected] –
Date: Sun, December 28, 2008 11:15 am
To: – joey (at) joeyatlas . com –


Let me start by saying that I’ve never had a weight problem, per se and I’ve always been in pretty decent shape. But, when my husband, a doctor, packed on 30 extra pounds we started hitting the gym. (He’s of eastern Indian ethnicity and that group is really prone to Type II diabetes.)

I then got into fabulous shape but I always had those big “cheerleader” thighs. No matter what I did, I couldn’t get them toned without them appearing big. To top it off, I started noticing a little cottage cheese dimples on my ass and thighs (cellulite!).

I’m smart/experienced enough to know that I needed to find a different method and went web searching.

Your ULBHTM program caught my eye and I mulled it over for a day or two. I didn’t want to be impulsive and buy the first thing I saw because I thought that I’d likely end up with crap. But, I went back to your site a few days later and read more of your blog entries. I like your no-nonsense style and I liked that you peppered your statements with a curse word here and there. It told me that while you may take your work seriously, you don’t take yourself too seriously.

I thought, “Wow, here’s a guy that I wouldn’t mind training with in person.” and so I bought your program.

I had a trip planned (big party with friends in Amsterdam) so I didn’t get started right away, but when I did, WHOA! Those simple moves kicked my ass the first time and they still do today! I don’t think I’ll even bother schlepping to the gym anymore this winter. I’m so excited watching my legs slim down while I maintain the lean muscle tone. I’m so excited watching my ass firm up to that tight, 20-year-old appearance.

My AGs and 7s never looked so good on me!

Anyway, I wanted to say thanks. I never knew I didn’t have to do squats and deadlifts at the gym to get great results.

I can’t wait to see how I finish!

michele leg butt hip thigh exercise

Michelle Shinghal

I hope you’ve read “between the lines” in Michelle’s amazing email. What she reveals is priceless for those who catch it.

Don’t Be Like Everybody Else…
Be You… Be Fit… Be Sexy!

Your trainer for life,

Joey Atlas

leg butt hip thigh order button

Click Here to ADD TO CART Using 50% Discount Code: 50-31670

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A Beautiful Butt & Gorgeous Body – What a Combination

- by Joey Atlas – “The Woman’s Trainer”

A Beautiful Butt & Gorgeous Body – What a Combination

Ever since I released The Female Butt Conspiracy Report – there’s been a lot of excitement, buzz and hoopla surrounding the fact that I’m taking this ‘center of the body’ approach to enhancing the female backside along with the rest of her body (in a supporting role) – when we open the doors to ‘S.B.M.’ next month…

I didn’t forget that I still need to send out more info about this amazing project – but you must excuse me as I’ve been sidetracked during the last few weeks – because I’ve decided to take things up a few notches for the ‘S.B.M.’ program…

As we’re pulling all the final pieces of this together – I asked myself… “What else can I add to this that would simply just knock everyone’s socks off in terms of what type of guidance and help you’ll have access to when we release ‘S.B.M.’?

So I came up with a brilliant idea – then called Erik, the programming wizard, to see if he can pull it off – and before we knew it my idea was a reality – and when you see it next month – you are going to be blown away…

Now – I can’t say much more – but this little list will give you a few clues as to what will be connected to the ‘Butt Enhancement Project’ when we open it up next month…

I remind you – you will not find ANYTHING else like this – ANYWHERE…

A – Flat Belly, Tight Tummy, Sexy Stomach
B – Perky Bust, Beautiful Back
C – Sensual Shoulders
D – Attractive Arms
E – Luscious Legs

Remember to be on the early notification list for when we open these coveted spots for the ‘S.B.M.’ program – you’ll want to be sure you’ve signed up for this free download… and be sure to read it: <=CLICK HERE

We are working around the clock to get this amazing project ready for the Grand Opening next month – and keep in mind this will be available to every woman in the world, until all the Private Client spots have been taken.

I’ve you have any questions, comments or concerns – please post below by clicking on ‘comment’…

Don’t Be Like Everybody Else…
Be You… Be Fit… Be Sexy…

Your trainer for life – your trainer forever,

the cellulite killer

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Hot Butt and Thigh Exercise: Walking Lunge Touch-Down

-by Joey Atlas, The Woman’s Trainer

Before you watch the video – get this first if you haven’t yet:

Get your FREE copy of ‘The Leg, Butt, Hip and Thigh Enhancement e-Guide’.

This comes to you in a secure e-guide format that you can download and print to read while you’re relaxing.
[The hard copy printed version sells for $19.00]

“Joey, The information in your e-guide cleared up many years of frustration and failure for me… I was just about to give up when I found you… Now, I got my body and my life back. Any woman in her right mind would be crazy not get this free eguide from you Joey. Thank you so much for everything you’ve done for me.”
— Lynne Derucchi – West Chester, New York

Simply enter your first name and email address below – and I will automatically send your materials to you. Be sure to click the link in the first confirmation email I send you to verify that you are a real person and not a spammer. You must confirm that you are requesting this free e-guide and subscription via email. If you do not see it in your inbox – be sure to check your bulk/spam/junk folder – as it may be incorrectly filtered by your email provider.

Get Your FREE Lower Body e-Guide Here
First Name:

Your info is securely protected – it will not be sold or shared for two reasons.
1 – I plan on having a long, friendly and helpful relationship with you.
2 – It’s illegal and I’m not going to risk my hard earned, rock-solid reputation.

Hot Butt and Thigh Exercise: Walking Lunge Touch-Down

This is the video demonstration I promised after I made this post on my book blog:

Lower Body, Core, Abs and Cardio Exercise COMBINED <= click to read

The video makes perfect sense only if you’ve read the article I mention above…

After you watch the video – please share a link to this page with anyone you know who can use this type of information… And feel free to link to it, bookmark it, etc from your site or social networking area…

Don’t Be Like Everybody Else…
Be You… Be Fit… Be Sexy…

Joey Atlas

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Oprah Show Calls On Joey Atlas – …Yeah Oprah!

- by Joey Atlas – Womens’ Favorite Trainer

Oprah Show Calls On Joey Atlas – …Yeah Oprah!

Just over 2 years ago – on Friday, August 2th, 2006 – I posted an entry on my ‘old’ blog – The Fitness Advisory. I’ve copied and pasted the post below if you wish to read it here, on this blog. But if you want to see the original, date stamped entry – you can read it via the direct link:

Oprah Show Calls on Joey Atlas

Here’s that entry…

Friday, August 2th, 2006:

Joey Atlas on Oprah…
In this week’s live issue of ‘Secrets of a Trainer’ you will learn about how ‘ordinary’ people, just like me and you, get on shows like Oprah and how I am already scheduled to appear on the show.

But before I get into that – I must tell you about this…

Yesterday, I was brainstorming how I would put this email together, you know, a basic outline – then sleep on it (while letting my subconscious do some more of the work) and then sit down today & type it – then send it.

Well, while going through my emails this morning, I came across this one – which most people would write off as coincidence – but if you understand the power of the mind (and our thoughts) and its relation to the energy of the universe – I know you understand this is no coincidence.

It came as a response to the free info I offer through my websites and my emails.

‘Hi Joey: I wonder why Oprah hasn’t discovered you.
Thanks…you are a social contributor!’

Did you catch that line about Oprah discovering me?

As I mentioned at the beginning of this email, I am already scheduled to appear on the show – the program directors just don’t know about it yet.

You see, just like achieving permanent optimal fitness, we must be able to ‘envision’ the results we are working toward AND we have to truly believe we are capable of achieving those results. So in this context I have already scheduled myself to appear on the Oprah show – the rest is just a function of time and me doing what is necessary to make it possible for Oprah to ‘discover me’.

Now – I am no different than you, or any of the others 50,000 subscribers to this e-newsletter – I just happen to have a neatly defined & flexible game-plan – which some of you may in fact also have. Whether or not you desire to be on the Oprah Show is another story. My reason is that an appearance of that magnitude will make my ascent to ‘worldwide fitness personality’ just a little bit faster.

Besides the piece of mental energy I may have provided you with in the paragraphs above here is something else that may fuel your fires…

Last week I received an email from an actual client who has purchased 2 of my programs and does read each issue of this newsletter (You’ll know who you are once you read the next paragraph ;-)

She happens to be a biz development/marketing specialist and here is what she had to say:

Just wanted to send a quick email to thank you for your programs – I’ve been doing them for almost 3 weeks and I love them – but from a business standpoint may I offer some advice?

First, every time I get one of your e-newsletters (which goes out to both actual clients and non-paying subscribers) I have to wonder why you are not charging for it. I believe that even those of us who have purchased some of your programs should still pay extra for what your now offer as a freebee e-newsletter. You are spending valuable time writing it and the content is usually brilliant compared to most of the other fitness newsletters out there.

What intrigues me most is that you allow people who have never purchased any of your programs to subscribe as long as they wish – that’s charity, not business. Now I am a little ‘mature’ (from the old school) and sort of new to the internet models of doing business, so maybe I’m not seeing the whole picture.

I think you have a lot more to offer in terms of your biz structure and what you offer and ultimately how successful the business is.

Please take this as constructive criticism/advice from a client who believes you have lots of upward potential.’
– name withheld

Now – rather than answer this one directly – I thought it would be best to answer thru this newsletter so everybody understands why I do what I do AND how we can help each other move forward in life.

My motivations are simple – by helping others with small but powerful pieces of advice without expecting ‘payment’ in return – that goodwill comes back to me in some form or another. Its one of the laws of the universe. By unselfishly offering helpful information to those who want it – with no strings attached, at some point the same ‘energy’ is going to come back to me with something that I desire to be ‘helped with’.

Sometimes its fast sometimes it takes a while. But part of this is based on our mental state and our readiness to ‘accept’ the aid being offered.

From a business standpoint this has been proving to be a wise way of operating. One example is that just by ‘word of mouth’ or ‘word of email’ many of you have sent your friends and family members to my one of my websites to sign up for the newsletter – and a good many of those people have purchased at least one of my programs – and that is just one small example.

On a related note, as many of your testimonials and success stories have proven what help I am capable of offering – even just from some of the no-cost info I provide, in the near future I may be looking for some assistance (in the form of some return ‘energy’) from all subscribers and clients, in an effort to help me speed up the process by which the program directors at Oprah actually put me on the schedule.

In other words, we are all going to have a hand in this and I’m going to illustrate by example that almost anything you can think of in your mind’s eye can become reality if you truly desire it.

Now here’s why I’m high-lighting that ‘old’ blog post…

I worked wire to wire today on the two projects I recently mentioned; the ‘Butt Enhancement’ Project and the ‘Fat-Loss/Diet Coaching’ Project…

So – I didn’t have a chance to answer the phone all day – but I knew I had a bunch of voicemails waiting for me…

The last voicemail was from someone at… ‘The Oprah Show’…requesting that I call back, left me their number, etc., etc…

I have no idea what the inquiry is about – but we’ll find out tomorrow when I return the call…

I’ll keep you posted…

And remember…

Don’t Be Like Everybody Else…
Be You… Be Fit… Be Sexy…

the cellulite killer

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Get Your New Sexy Butt…

For some women – using the info on this site along with my world famous e-Manual: The Ultimate Leg, Butt, Hip, Thigh and Tummy Makeover is enough to fix their ‘butt issues’ –
…however there are many women ‘who want more emphasis on and improvement of the butt’ – and this is the subject of a new program we are opening up in the next several weeks to an undisclosed number of lucky women around the world…
If this sounds like something you think you need – then go here ASAP – and get your free ebook (I’m not sure how many copies are left) to get started: <=CLICK HERE <=CLICK HERE

See you on that page…

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“Don’t Quit” – A Poem of Fitness, Fat-Loss and… LIFE!

-by Joey Atlas, The Woman’s Trainer

“Don’t Quit” – A Poem of Fitness, Fat-Loss and… LIFE!

You may remember – a few weeks ago – I mentioned I was finally able to realize a life-long dream… to have the freedom to work from home – FULL-TIME… – and I was sorting out some files from the office and came across a poem one of my former clients gave me…

It’s a great one – and I felt it would be perfect to post on the blog today – here it is…

Don’t Quit

When things go wrong, as they sometimes will…

When the road you’re trudging seems all up hill…

When the funds are low, and debts are high, and you want to smile but you have to sigh…

When care is pressing you down a bit, rest if you must, but don’t quit…

Life is strange with its twists and turns, as everyone of us sometimes learns, and may a failure turns about…

When he might have won had he stuck it out; Don’t give up though the pace seems slow, you may succeed with another blow…

Success is failure turned inside out – the silver tint of the clouds of doubt…

And you can never tell how close you are – it may be near when it seems so far…

So stick to the fight when you’re hardest hit – its when things seem worse…

…That You Must Not Quit

Great stuff, right? – Hey, I hope this helped lift you in some way – if you needed a lift – and if you know someone who can benefit from reading “Don’t Quit” – then please send them a link to this blog post – they’ll appreciate it…

And for anyone who missed the link to the powerful video in yesterday’s brief e-newsletter – here it is again: <= If you've ever been in a near fatal accident with your family in the car - you'll understand what my friend Rob went through when the tree nearly killed the three of them - the video says it all...

Your trainer for life - your trainer forever...


Stunning New Discovery About the Female Butt

-by Joey Atlas, The Woman’s Trainer

Stunning New Discovery About the Female Butt

While going through a bunch of old fitness assessment documents I uncovered an amazing fact that I had to publish today…

Here’s the story…

Just this past week – I was able to finally fulfill a long-time dream of mine…. Which is the dream of working from home – but even more significant is the fact that I can now actually work in any location – I’m no longer tied to an office or a training studio…

The WORLD is now ‘my office’ – (as long as I have a laptop and ‘net access ;-))

So, as I was clearing out my office and sorting what to keep and what to get rid of – I had a chance to start going through about 380 fitness assessments from clients I’ve trained during the last 16 years or so… most of them women…

While doing this I uncovered something so insightful – so powerful – that I had to share it…

In my questionnaire for new clients – there was a section they’d fill out that asked “What are your top 3 Goals You Want to Reach?”

I started noticing how many women were listing some kind of improvement with their butt… It was something I never quite picked up during my full-time training days – I guess I was ‘too close to see it’…

Anyway – the truly surprising discovery was that these women who listed their butt as the # 1 priority for improvement – had the highest percentage of overall success in regards to achieving their goals – most of which had to do with getting their bodies into some kind of respectable shape – WITH emphasis on the BUTTOCKS region…

The more I went through these fitness profiles the more this relationship was becoming evident…

Women who wanted to fix their butt, more than any other region of their body were the most successful at fixing their butt problem issues AND getting the rest of their bodies in great shape as well… And the number was significant… Definitely not a fluke…

And so I had to try to figure out why of course…

And the only thing I could think of is the butt means so much to a woman in terms of her self esteem, the types of clothing she wears, her options when shopping for various articles of clothing, the attention she gets from her man or men in general, and how she feels about herself when she looks in the mirror at her backside, etc, etc… – that she is willing to put enough time, energy and effort into getting the desired results that the rest of her body getting in shape is a mere side effect of her drive and determination to literally “save her ass”…

It may have been that the focus was so concentrated and intentionally directed that being overwhelmed by all the other elements that usually distract so many women – simply were a non-factor – and the typical challenges and obstacles were non-existent – in other words they didn’t stand a chance against the ‘committed spirit’…

This finding was very energizing to me… As you might remember I mentioned in recent article that I’m working on a website/program that will be primarily focused on the female butt and fixing the various types of problem butts that women suffer from…. Finding this kind of amazing reinforcement of the concept is very promising as we are now factoring this into the final edition of this program, before we make it publicly available…

The way it’s designed basically guarantees your success – and that you will improve your butt and keep the improvements FOREVER…

You might be a bit anxious and excited about this thing – and I can understand as we are pretty excited too – there is NOTHING else like it…

In the meantime – If you want to start putting into words the problem(s) you are having with your backside – and the types of exact improvements you want to make with it – leave your comments below – I’d love to hear from you…

Your trainer for life,

the cellulite killer

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