Women Pay Heed: ‘Slim Chance’ Awards Issued

Frances M. Berg, M.S., who operates the Healthy Weight Network http://www.healthyweightnetwork.com has issued the 20th annual set of “Slim Chance Awards” to weight-loss scheme promoters, diet scammers, and fitness gimmick pushers.

Her 2008 picks are:

**Most outrageous claim: Kevin Trudeau infomercials. Trudeau told listeners they could easily follow the diet protocol at home, even though his book calls for human growth hormone injections that must be provided by a licensed practitioner. FTC action resulted in a court order for a $5+ million assessment and a three-year ban from doing infomercials.

**Worst gimmick: Skineez jeans ($139). The jeans were said to be impregnated with retinol and chitosan that would be released by friction and absorbed in to the body to fight “cellulite.”

**Worst claim:
AbGONE. Throughout 2008 full-page ads touted AbGONE as “proven to promote pot belly loss,” increase fat metabolism”and calorie burn, promote appetite suppression, and inhibit future abdominal fat deposits.

The ads featured before-and-after shots of models, cut-away sketches of the abdomen with and without belly fat, and a white-coated researcher with a chart purportedly confirming success of 5 times reduction in fat mass, 4 times lower BMI, and 4 times greater weight loss than placebo. The ads stated that no added diet and exercise were needed, but a fine-print disclaimer said “diet and exercise are essential.”

**Worst product:
Kimkins diet. Heidi “Kimmer” Diaz promised loss of up to 5% of body weight in 10 days. She also claimed to have lost 198 pounds in 11 months and showed before-and-after pictures that turned out to be fakes. Many users developed chest pains, hair loss, heart palpitations, irritability, and menstrual irregularities caused by the near-starvation (500 calorie per day) diet.

Watch every diet product commercial and read every weight loss or fitness gimmick advertisement with a suspicious eye and a clear mind. These companies can get away with a lot of BS until enough complaints are filed or someone dies.

Don’t fall for this stuff.

Have any comments, questions or thoughts? Click the comment button below and let me know.

Tags: , ,