- by Joey Atlas: ‘The Woman’s Trainer’
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Every minute of the day (and night) there are infomercials hocking all sorts of products. A large percentage of these are exercise products, targeted at women and their lower body trouble spots & problem areas – something I’m an expert in, arguably one of THE top experts in the world.

You may be surprised to know that I (used to) watch these marketing presentations on a regular basis (before I removed all TV’s form the house). But unlike every other viewer – I’m watching them from a totally different perspective. I’ll expand upon that in the future…

Sure there is a small percentage of items which are worthy and effective – if used. But…

In the last few months – something has transpired that’s been brewing for a few years now. Several factors came together and a flash of brilliance caused me to open my inventor’s notebook and start sketching my concept.

First – What are the ‘factors’?

1 – My disgust and dismay for the outright lies on some of these infomercials.

2 – The consumer reports and complaints about the products sold via infomercials.

3 – A challenge that was issued by someone – for me to create a product (home exercise unit) which incorporates and enhances my methods in The Ultimate Leg, Butt, Hip and Thigh Makeover.

4 – A realization that the Atlas Bodyweight and Band, Family Home Gym contains a component that can be perfectly utilized in the lower body unit for women. (NOTE: The Atlas Bodyweight and Band, Family Home Gym is being designed and prototyped as we speak. The first one will be built for use in my home, by me and my family. Once the Patent documents are filed – I will post some of the design graphics on one of my blogs.)

What does this mean?

It means I’m working on a female specific, home exercise apparatus which allows my methods in The Leg, Butt, Hip and Thigh Makeover program to be further enhanced and expanded.

What does this have to do with infomercials?

Infomercials have a literal monopoly on exercise gadgets that target specific areas of the body – for the male or female gender. The main problem, however, is that most – and I mean the VAST majority type of most – simply do not deliver on promised results.

The reasons why are obvious (to me) – however, I’m not here to criticize other institutions – but what I can do is create something better that delivers results above and beyond anything else that is on the market.

As an independent fitness leader – my main goal is to truly help people succeed.

Infomercial companies, on the other hand, have a different primary goal: to maximize profits for company owners and/or shareholders. The customer(s) come second or third or fourth…

The power of the internet provides solo professionals, like me, the opportunity to “do things my way” – and literally compete with the ‘giant companies’ by delivering a very targeted, friendly and client-plus-results oriented business model.

As I develop the (1) Atlas Family Home Gym and the (2) ‘lower body apparatus’ for women (I can’t reveal the name just yet) – I will share more and more details on my blogs and in my newsletters.

The ‘invention’ and ‘new product’ field has many twists and turns, sometimes quite challenging and brain-bending. BUT, because it’s in the area where I’ve been gifted and where my long standing passion is fueled – It’s very fun and rewarding to slowly bring a concept to reality with the aim of helping others succeed in areas of their life where they’ve been unsuccessful before.

If you have any thoughts, comments, questions – or just want to volunteer your brainstorm ideas – please post them below by clicking on that oval ‘Comments’ button… – I’ll be reading all of them.

Your trainer for life – your trainer FOREVER,

Joey Atlas

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