Alright, get ready – because here comes the “See, I told youuuuuu…”
A while back I did a blog post on all the “toning shoes and sneakers” flooding the market – with promises of toning your legs, butt and thighs… Claims to lift & firm your butt and round your buttocks… Simply by wearing these (UGLY) curved-bottom clunkers and walking around town in them…
Ummm… yeah, right… LOL…
So – you want the latest legal smack-down on this total sillyness?
Well; here it is:
FTC curbs “toning shoes” claims.
The Federal Trade Commission has announced that Skechers USA, Inc. has agreed to pay $40 million to settle charges that the company deceived consumers by making unfounded claims that its Shape-ups athletic shoes help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles. The settlement with the FTC is part of a broader agreement, also being announced today resolving a multi-state investigation, which was led by the Tennessee and Ohio Attorneys General Offices and included attorneys general from 42 other states and the District of Columbia. [Skechers will pay $40 million to settle FTC charges that It deceived consumers with ads for "Toning Shoes." FTC news release, May 16, 201] http://www.ftc.gov/opa/2012/05/consumerrefund.shtm
Not sure if you recall but here is the post where I first warned my readers of this whole crazy and far-fetched “toning shoe/sneaker” hoax.
Go ahead and check out this recent official FTC notice on this where you can see the lovely and talented model/spokes-babe, Brooke Burke ad for Skechers Shape Ups Toning Shoes.
Don’t get me wrong now, Brooke seems like a neat woman and a hard working mother, from a distance – but I’m just trying to keep my girls informed here, that’s all. Just looking out for you.
PLEASE pass this around to your friends, family and co-workers – so they can be “in the know” too and not be taken for a fool…
You get what I’m saying, sweetheart?
Your trainer for life,
— Joey Atlas